CFS FirstChoice ranked #1 platform by financial advisers

1 July 2025 Colonial First State (CFS) welcomes the announcement that its FirstChoice platform has been recognised as the number one wealth platform in Australia in the 2025 Wealth Insights Service Level Report.

In addition to claiming the top spot in the Platform Service Ranking, a reflection of overall satisfaction among advisers, FirstChoice has been ranked first for Technical Support, Value for Money, and Reporting and Communication. 

This marks the 13th year in a row that FirstChoice has been named the best platform for technical support, thanks to its FirstTech team and their phone and email technical support, guides, training and access to content through the FirstTech app, FirstTech podcast and adviser briefings.

This is also the 11th year in a row that FirstChoice has been awarded for best value, reflecting a long-term commitment to providing members with a broad choice of investment options at a low cost. 

CFS has made significant enhancements to the FirstChoice platform in recent years, including reducing the set-up time for new and existing accounts by up to 80% through its Elemnta integration. 

Over the last 12 months the FirstChoice Business Optimisation team has been dedicated to helping advisers implement the onboarding tool and integrate FirstChoice Managed Accounts, which have grown to over $13 billion in funds under administration (FUA).

Bryce Quirk, Group Executive Distribution, said the Wealth Insights awards are well-deserved recognition of the FirstChoice and FirstTech teams. 

“The people behind the platform are dedicated to making life easier for advisers and their clients, and we are incredibly proud to be named the number one platform in Australia,” Mr Quirk said. 

 “We know that providing value for money is critical for our members and the advisers that support them. The technical support they receive from our dedicated award-winning teams also plays a critical role in helping advisers provide advice that is in the best interests of their clients,” he said.

“The Wealth Insights results are an important benchmark for the FirstChoice team as they are based on direct feedback from advisers. This recognition validates our approach to listening to advisers, understanding what matters to them and responding, so they can help more Australians get the advice they need.”

James Mitchell, Senior Manager External Communications, Colonial First State

james.mitchell@cfs.com.au