We all want to be kinder to the planet, and help eliminate child labour, and not buy stuff from companies run by dodgy people. But as an investor, does taking the moral high ground mean making low returns? Is responsible investing good for the conscience but bad for your savings?

 

Here we investigate the six biggest myths around responsible investing.  

 

Myth 1: Investing responsibly means sacrificing profits

You might have often heard the argument that investing with a clear conscience means missing out on profitable industries and higher returns. 

 

However, recent studies tend to debunk this myth. For example, the Responsible Investment Association of Australasia (RIAA) has concluded that:

  • The leading responsible investment Australian share funds it surveyed outperformed mainstream Australian share fund benchmarks over 1, 3, 5, and 10-year timeframes.
  • Australian super funds that comprehensively engage in responsible investment are outperforming their peers over 1, 3, and 5-year timeframes.

 

The RIAA’s findings1 are in line with the conclusions of many studies which show that worldwide, ESG- focused companies* have seen higher returns and stronger earnings growth and dividends.2 

Myth 2: Most investors don’t care about responsible investing

The figures absolutely disprove this myth and demonstrate that awareness of responsible investing is a growing global trend, with more and more people putting their money into sustainable funds. 

 

For example, Australia’s responsible investment market was valued at $1.3 trillion in 2022, or 36% of the market made up of those showing a comprehensive approach to responsible investment.3

Myth 3: Responsible investing is only about climate change

It’s true that climate change tends to steal the limelight when it comes to responsible investing. Climate solutions can involve actively investing in ‘green’ assets such as renewable energy, pollution control or recycling . 

 

However, the ‘E’ factor is much broader than just the effect of the company on the climate, for example its effect on finite resources. Furthermore, the other two factors of ESG (social and governance) can be every bit as important in responsible investing as environmental factors – let alone just climate change. A company in which a sustainable fund is considering investing will have to satisfy social and governance factors just as much as environmental – as well as financial factors of course. 

Myth 4: Shares is the only asset type concerned with responsible investing

It is perhaps easier to see how ESG factors can be incorporated into share investing than into other asset types, and it’s therefore not surprising that this myth exists. 

 

However, responsible investing criteria can be incorporated across most of the main asset types as well as some of the less mainstream ones, as explained below . 

 

 

Shares

In simple terms, responsible investment share funds can view their approach in two ways:

  • By investing in companies that support ESG-positive outcomes for people and environment (this is also called ‘positive screening’)
  • By refusing to invest in companies that may have a negative effect on people and the planet – for example heavy polluters, or companies that discriminate against some sections of society. This is also called negative screening.

In reality, however, most investment managers will employ a more nuanced approach, supporting good companies they believe have a sustainable future whilst avoiding those that do not. 

 
Fixed income

This asset type includes bonds, where investors provide funding (in exchange for a fixed income) to companies and governments raising money for specific projects or expansion. Responsible investors can therefore selectively support projects that serve the public good, such as by creating low-income housing, or by funding innovative environmental projects. In fact, there are now ‘green bonds’ that are used to finance new and existing projects that offer climate change and environmental benefits.

 
Property

Investment managers investing in property directly or through listed property trusts can do so in a sustainable way through integrating the ESG factors into their valuation of the company. Good property companies will fund real estate projects through a sustainable lens, such as by investing in office buildings with high energy efficiency ratings or property construction companies that prioritise worker safety. 

 

Infrastructure

Infrastructure investments, both direct and through sharemarket-listed vehicles is an asset type where ESG factors can be very important. From transportation systems to energy generation and healthcare facilities, infrastructure delivers essential services and plays an important role in advancing sustainable, inclusive development and enhancing societal resilience.

 
Other asset types

Other asset types may be harder to invest in using a sustainable lens, but this may be because insufficient data exists in some cases. This is improving as investor demand increases. 

Myth 5: Only young people care about responsible investing

Teenage climate warrior Greta Thunberg might be partly behind the perception that only the younger generation cares about saving our planet or protecting workers’ rights in poorer countries. 

 

It’s certainly true that Millennials have been very much a focus of responsible investing, but this has overshadowed the fact that people from every generation are interested in it. This includes even the Baby Boomers – now aged in their sixties and seventies – whose values and activism may have partly motivated the establishment of the first sustainable investment funds in the 1970s. 

 

In Australia, consumers of all ages are becoming more active in demanding their money be invested responsibly and ethically. Research conducted for CFS by SEC Newgate Research found that 87% of Australians surveyed are interested in a sustainable investment option. While women aged between 18-34 years old express the most interest, 41 percent of all age groups think sustainable investment option is extremely or very appealing.

Myth 6: Responsible investing is just a passing fad

If this is true then it’s a fad that’s been passing for a very long time. Sustainable investing has roots in biblical times, but its modern form originated in the United States in the 18th century when conservative Christian Methodists refused to invest in companies involved in tobacco, alcohol or gambling.6

 

Responsible investing was kick-started again in the 1960s when investors began avoiding certain stocks such as tobacco companies or those benefiting from South Africa’s apartheid regime.7 This ‘investing with a conscience’ attitude grew over the following decades and sharply accelerated in the last 10 years or so, with the total assets worldwide invested in sustainable funds standing at nearly $2.8 trillion at the end of June 2023.8

 

Responsible investment is also increasingly being considered part of investors’ fiduciary duty to their beneficiaries and clients. (This is where there is a legal obligation to act in the best interests of the client).

 

All businesses, and therefore all investments, have an impact on people and the planet, both positive and negative. Responsible investing seeks to minimise the negative effects generated by business and promote positive impacts, ultimately delivering a healthier economy, society and environment alongside stronger financial returns.

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Avanteos Investments Limited ABN 20 096 259 979, AFSL 245531 (AIL) is the trustee of the Colonial First State FirstChoice Superannuation Trust ABN 26 458 298 557 and issuer of FirstChoice range of super and pension products. Colonial First State Investments Limited ABN 98 002 348 352, AFSL 232468 (CFSIL) is the responsible entity and issuer of products made available under FirstChoice Investments and FirstChoice Wholesale Investments.Information on this webpage is provided by AIL and CFSIL. It may include general advice but does not consider your individual objectives, financial situation, needs or tax circumstances. You can find the target market determinations (TMD) for our financial products at www.cfs.com.au/tmd, which include a description of who a financial product might suit. You should read the relevant Product Disclosure Statement (PDS) and Financial Services Guide (FSG) carefully, assess whether the information is appropriate for you, and consider talking to a financial adviser before making an investment decision. You can get the PDS and FSG at www.cfs.com.au or by calling us on 13 13 36

 

 

1 Responsible Investing and Financial Performance Fact sheet, Responsible Investment Association Australasia, Feb 2021 

2 Fact Check: The Truth Behind 5 ESG Myths, MSCI Inc., 2021  

3 Responsible Investment Benchmark Report 2023 Australia, Responsible Investment Association Australasia, Sept 2023 

4 Colonial First State launches 'Thrive+' sustainable growth fund with almost 8 million Australians considering a sustainable super switch by 2024, CFS, 21 November 2022 

6 A History of Impact Investing, Investopedia.com, 11 September 2022  

7 A History of Impact Investing, Investopedia.com, 11 September 2022 

8 Global Sustainable Fund Flows: Q2 2023 in Review, Morningstar Inc., 2023