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Unlock more profitable growth with FirstChoice
#1 for Overall Satisfaction Wealth Insights 2025
Discover why advisers choose FirstChoice
Expand current capacity
Serve 30% more clients with FirstChoice.*
Serve a broader range of clients profitably
Explore how positive business outcomes rise with greater use of FirstChoice managed accounts*
Simplify your business
Advisers find it easier to reduce business complexity with FirstChoice.*
2025 Advice Practice Profitability Report
Learn how FirstChoice can help you scale, profitably and sustainably. Over 500 advisers and practice support staff contributed to the 2025 Advice Practice Profitability Report, commissioned by CFS and conducted by the independent research firm, Empower Business Advisory. The report uncovers how practices are navigating capacity constraints, leveraging platform efficiencies and unlocking scale.
Experience the FirstChoice difference
Here's what advisers have had to say about FirstChoice:
“The lower fees offered by FirstChoice make the total advice fees more affordable for our clients. As we’ve become more familiar with the platform, we have become more efficient in the implementation of advice.”
“FirstChoice have really helped us grow the business, through the efficiencies that we were able to achieve.”
"My favourite thing about FirstChoice would be the support team. They make everything easier for us.”
* Source: 2025 Advice Practice Profitability Report, commissioned by CFS and conducted by Empower Business Advisory.
Adviser use only
Avanteos Investments Limited ABN 20 096 259 979, AFSL 245531 (AIL) is the trustee of the Colonial First State FirstChoice Superannuation Trust ABN 26 458 298 557 and issuer of FirstChoice range of super and pension products. Colonial First State Investments Limited ABN 98 002 348 352, AFSL 232468 (CFSIL) is the responsible entity and issuer of products made available under FirstChoice Investments and FirstChoice Wholesale Investments. This document is based on current requirements and laws as at November 2025. While all care has been taken in preparing the information contained in this document (using reliable and accurate sources), to the extent permitted by law, no one including AIL or CFSIL, nor any related parties, their employees or directors, accept responsibility for loss suffered by anyone from reliance on this information. This document provides general information for the adviser only and is not to be handed to any investor. It doesn‘t take into account anyone’s individual objectives, financial situation, needs or tax circumstances. You can find the target market determinations (TMD) for our financial products at www.cfs.com.au/tmd, which include a description of who a financial product might suit. You should read the relevant Product Disclosure Statement (PDS) and Financial Services Guide (FSG) before making any recommendations to a client. The PDS and FSG can be obtained from www.cfs.com.au or by calling us on 13 18 36.