Tuesday 14 November Colonial First State (CFS) has expanded the investment choice on CFS Edge with 13 new managed accounts from Infinity Asset Management.


Infinity Asset Management is part of Viridian Financial Group and today’s announcement follows the decision by Viridian Advisory to add CFS Edge to its open architecture as another platform provider to its network of more than 130 advisers. 


Infinity’s $3 billion in funds under management includes 13 SMAs across direct Australian equities, diversified multi-sector investments and individual sector portfolios.


Commenting on the announcement, CFS Group Executive – Distribution, Bryce Quirk, said the addition of Infinity Asset Management to CFS Edge will assist both Viridian’s clients and financial advisers across Australia looking for professionally managed accounts.


“We are delighted to be a platform provider for Viridian advisers and their clients. Infinity’s SMA offering is a major part of that, and I look forward to seeing the group continue to grow its portfolios with CFS Edge,” Mr Quirk said. 


Piers Bolger, Chief Investment Officer at Infinity, said: “It’s great to be working with CFS and the new Edge platform. We continue to see demand for our investment offering across the market, and the ability to provide our investment solutions across multiple administration platforms allows increased flexibility to those advisors recommending our investment offer to clients.


“We are also encouraged by the innovation and commitment that CFS has demonstrated with the Edge platform along with the future investment solutions we will develop and offer through CFS as we move forward,” he said. 


CFS Edge is the first major wealth management platform with managed accounts at its core. The platform offers advanced modelling tools designed to support deeper analysis through greater customization and granularity in the comparisons and portfolio analysis that can be undertaken.


Built in collaboration with FNZ, a global leader in wealth management platforms, CFS Edge is the most contemporary wealth management platform in the market, bringing world-class technology and capability to the Australian financial advice sector and their clients.


The platform offers real-time two-way integration with financial planning software including Iress Xplan and AdviserLogic.  



Media enquiries

James Mitchell, Senior Manager External Communications, Colonial First State


+61 413 619 034

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About Colonial First State

This media release is issued by Superannuation and Investments HoldCo Pty Limited ABN 64 644 660 882 (Colonial First State or CFS). The CFS group includes Colonial First State Investments Limited ABN 98 002 348 352, AFSL 232468 (CFSIL) and Avanteos Investments Limited ABN 20 096 259 979, AFSL 245531 (AIL). CFS is majority owned by an affiliate of Kohlberg Kravis Roberts & Co. L.P. (KKR), with the Commonwealth Bank of Australia ABN 48 123 123 124 AFSL 234945 (CBA) holding a significant minority interest. This information is current as at 1 August 2023 and may be subject to change.